Currently viewing the tag: "visual merchandising"
Ever wonder what to do in a corner? When two wall systems meet in a corner there is always an empty space, determined by the depth of hanging or shelving. I’ve seen many solutions to this quandary, fake trees, folding screens, etageres all can solve the problem, but this can really but that space to use. [...]
I remember a time when the mention of gondola shelving sent specialty retailers running to find another store planner. Back in the 80′s gondola shelving meant drugstore or Kmart and were never used by more upscale retailers. Things have certainly changed.
We recently out-fitted this candy store with [...]
I remember well the days of shoes stores that neatly displayed the “lefts” throughout the store and the long row of individual chairs and fitting stools. I sold shoes for Florsheim while in high school, the beginning of my retail career. With shoe horn in my back pocket I would seat the customer [...]
I think by now that most of my readers realize that I must have been a Display Man in a previous life. My obsession with display from the 40′s is apparent. Since I recently purchased the ability to post videos directly on my blog get ready for less of me expounding and more video. I adore the influence that [...]
Display has changed greatly over time, “Branding” has highjacked much of what I consider the traditional skills that I learned as a young man from old school window trimmers. The one aspect of Visual Merchandising that has survived is mens suit “rigging” which is the term used for fitting a suit or shirt to a display form. [...]
There is nothing I enjoy more than a well executed, amusing light-hearted holiday effort. Loewe, the Spanish leather goods produced a winner. Gift boxes, any V.M. who has been around the block a few times knows when there is no budget boxes are always an [...]
I recently read an article in INC. that states that “Branding” is a myth, the author was careful to apologize for his opinion, no need to say sorry to me. Over the last to decades I have watched the power of the term rise, along with a number of retail terms that have [...]
