We all know whats going on, but that doesn’t make it any easier to take. These stats are sobering to say the least. the bright side is that my loyal clients are still around. The simple fact that they are my clients is the fact that they rely on my services and believe that it does make a difference to employ a V.M. I’ve said repeatedly that I believe this downturn is a wind fall for owner operated local retailers fortify their efforts to service their existing customers and create new ones.
As internet commerce grows and the Big Boxes fight it out its time to apply ourselves to provide all the amenities and services we can to make Brick and Mortar the shopping experience of choice. There is a reason why Nordstrom is prospering while so many others fail. Never forget that most customers still need to touch,feel and try the products you vend. Step back and take a good long look at your store, then ask yourself, “Would I shop here?’ if you are honest with yourself I’m sure you could come up with a “Must Do List”.
I know that a number of retailers have postponed alterations and upgrades for the last 3 years, I have done the same, but now is the time. As the number of nationals decreases take advantage of the fact. A change does not have to be a crippling financial burden. Invest in nice hangers,a new bag design or a new fixture to high light that latest product you brought in. Anything is better than failure. The choice is up to you, time to stop blaming economic conditions and enact you own “recovery” because no one is going to do it for you.
Follow this link and stop complaining, turn it to your advantage http://risnews.edgl.com/retail-trends/store-closings-to-jump-37-5–in-201276804?referaltype=newsletter
- How are ‘bricks and mortar’ retailers using multichannel effectively? (freshnetworks.com)
- The Begining of the End of Black Friday (savings.com)